We help brands integrate
Japanese craftsmanship into real product & spaces.

OTO is a Tokyo-based consulting agency connecting global brands with Japan’s traditional artisans, materials, and production know-how for high-value projects.

If you found us through Craft Chronicles…

You might be here because:

You care where
materials come from…

You care where
materials come from…

You care where
materials come from…

and want choices grounded in provenance, not trends.

and want choices grounded in provenance, not trends.

You want

authenticity

You want

authenticity

and care how craft is
actually applied.

and care how craft is
actually applied.

You’re considering
a collaboration

You’re considering
a collaboration

and want craftsmanship to be integral, not decorative.

and want craftsmanship to be integral, not decorative.

We exist to turn that interest into something that can actually be built.

We exist to turn that interest into something
that can actually be built.

What we do.

We work with brands, retailers, and hospitality teams to shape & realize projects involving Japanese craftsmanship.

This can mean supporting a clearly defined vision, or helping clarify what direction, materials, and techniques best serve an idea that is still forming.

Discover

We clarify intent, constraints, and what craftsmanship should achieve within the project, whether the direction is already clear or still forming.

We listen closely and send tailored ideas that match your brand, scale, and story.

Identify

We identify artisans, materials, and techniques that best serve the concept, proposing options when exploration is required.

We listen closely and send tailored ideas that match your brand, scale, and story.

Realize

We support translation into production, coordinating communication, feasibility, and execution across teams and cultures.

We listen closely and send tailored ideas that match your brand, scale, and story.

Projects range from…

  • · One-off design concepts · Hospitality and spatial projects · Limited collections · Brand products · Sourcing ·

    · One-off design concepts
    · Hospitality and spatial projects · Limited collections
    · Brand products
    · Sourcing

Why OTO?

You need craftsmanship & someone who understands both Japanese producers & global brand standards.

Cultural Fluency

We work directly with Japanese artisans and producers, with a deep understanding of craft, materials, and how these practices translate beyond Japan.

Design & Execution

We bridge concept and reality, supporting brands from early ideas through to buildable outcomes, without losing integrity along the way.

We bridge concept and reality, supporting brands from early ideas through to buildable outcomes, without losing integrity along the way.

Care and selectivity

We take on a limited number of projects and stay closely involved, ensuring decisions are thoughtful, feasible, and aligned on all sides.

Testimonials

What our past clients have said about us:

We loved working with Hana, who guided us through the entire matcha sourcing process and made it seamless and stress-free. She really helped bring our vision to life, and we couldn’t be more grateful. Communication with Hana is always smooth and easy, and she consistently goes above and beyond—whether it’s keeping us updated or sharing new product samples.
We can’t recommend her highly enough!

Freya, Marlo's Matcha

@marlosmatcha

Freya, Marlo's Matcha
@marlosmatcha