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Ceramics aligned in a kiln, drying

Product development

A US-basedlifestyle brand

Looking for the right Japanese ceramics for a new collection.

Launching their first ceramics collection, 250 to 1,000 pieces a SKU, sold mostly direct to consumer. Their two non-negotiables were not design ones. Dishwasher and microwave safe, and drop-test-safe packaging, because every order ships to a doorstep.

What we did

  • Filtered from the non-negotiables first, before anyone talked about glaze colour
  • Checked export experience workshop by workshop
  • Tested glaze durability under repeated dishwasher cycles
  • Confirmed packaging capability for direct-to-doorstep shipping

The craft

Japanese ceramics, where glaze chemistry and firing temperature decide whether a piece survives a dishwasher at all. Those two constraints alone rule out a large share of workshops, so finding that out early was the whole job.

The outcome

In production planning, with an evergreen core collection as the target rather than a seasonal drop.

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Product development

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